Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.

商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。

youdao

Like any real time business, e-business also needs the attention, focus and hard work to establish goodwill, reputation and profitability.

像所有实体企业一样，电子商务企业要想树立信誉，赢得名声，实现盈利，也需要一样的用心，专注和努力。

youdao

The website for the user as a result of using the economic steel bar any money, goodwill, loss of reputation, or any special, indirect, or consequential damages are not responsible.

本网站对于用户由于使用济钢吧而造成的任何金钱、商誉、名誉的损失，或任何特殊的、间接的、或结果性的损失都不负任何责任。

youdao

Coachsurfing, an older free accommodation service, trades purely in reputation and goodwill.

FORBES: AirBnB Speaks to More than Just Money

You know the goals of public relations: to maintain or enhance reputation, promote goodwill and foster a positive image.

FORBES: How to Socially Network... Really

Your business reputation does, after all, rely on the goodwill and referral of others.

FORBES: Bartering for Survival - Have I Got A Deal for You