If so, Mr Patten has edged out a previous front-runner, Sir Alastair Goodlad.

ECONOMIST: Romano Prodi, Europe��s lord-in-waiting

He could ask Britain to find somebody more exciting than Sir Alastair Goodlad, a worthy but colourless figure who heads its shortlist for Brussels.

ECONOMIST: The challenge awaiting Romano Prodi

Pre-YouTube, the Cinnamon Challenge was first documented on the web by Michael Buffington as it was played by Erik Goodlad on December 21, 2001, according to KnowYourMeme.com.

FORBES: 5 Reasons Not To Take The Cinnamon Challenge