At the same time, the global brand management is becoming more and more important in doing international business.

与此同时，全球品牌管理对于国际商务来说变得越发重要。

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Tata's approach to brand management is global: in Canada the Tetley name had long been given to fancier teas.

塔塔的品牌管理方式是全球化的：在加拿大，泰特利的名字就代表着较高档的茶。

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Participants will learn best practices in brand creation, management and value creation from the best global brands.

参与者们将能从全球最佳品牌身上学习到创造品牌的经验、管理和价值的创造。

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Is our global brand the skill of brand management itself?

FORBES: What Is America's Brand?

Trevor Edwards is vice president, global brand and category management.

FORBES: 41. Nike

Interbrand, a leader in brand management, has released a list of the Best Global Green Brands 2011.

FORBES: Toyota, 3M, Siemens Named Best Green Brands