Instead they view it as the role of senior executives, or of functions like corporate communications, marketing, advertising, or public relations.

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It has hired a team from the Marshall School of Business to trawl through it and to map the competences of the top executives in various functions and industries.

ECONOMIST: Management appraisal

On the rotational path, promising executives are posted to different functions and areas early on in their careers, gaining broad knowledge of the business.

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