abstract:ForestEthics is a grassroots environmental organization founded in 2000. The organization protects endangered forests by transforming corporate policy and governmental laws in the United States and Canada.
That has rankled the extremist NGOs, like ForestEthics and Greenpeace, which advocated a more adversarial stance, convinced that the SFI and the Forest Products Association of Canada was secretly undermining the agreement.
For its part, Limited Brands had been on the receiving end of a campaign in 2004 by ForestEthics, an advocacy group, which called on it to print its 400m catalogues a year on paper from more sustainable sources.