From the view of evaluationcontent, the currentsoft science project post-evaluation focuseson the levelofresearchresultsandeconomicbenefits, but neglects sustainability and socialevaluation.
The Hong Kong Tourist Association, for instance, focuses some of its advertising on local people, stressing the economicbenefits of making visitors feel welcome.
Much of the economic advice to Africa, which focuses only on the macroeconomic impacts of large infrastructure investments and less on the microeconomic benefits of such financial outlays, is standing in the way of common sense.