What could be more wacky than Red Bull's Flugtag (flying day) contest, in which people compete to fly the farthest over water in homemade flying machines.
From the 20-something girls driving Red Bull Minis around major sporting events to its growing Flugtag events the brand continues to find smart ways to surround its audience and encourage a fun-loving, energy crazed, adventurous lifestyle that Millennial males love.