Now he will have to fend off some tough rivals — and tough criticism — to make that vision a reality.

现在他要做的是打败一些强有力的竞争对手，回应一些严厉的批评，来使得那个远景成为现实。

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It makes sense to invest the surplus since adding scale can help fend off rivals.

WSJ: HEARD ON THE STREET: Groupon's Terms Not Endearing

In phones, TI is aiming to enable new services and form factors, in part to fend off rivals.

FORBES: TI Views Tablets, MeeGo, Windows Phone 7 As ��Big Opportunity��

One way to fend off rivals: pounce on any company making health claims.

FORBES: Designing A Safer Cigarette