We are here hours before we even realize there is a terrace, with a glittering view of the Regent Street Christmas lights, so we feel a childlike awe to be high up amongst them, rather than viewing them from the top deck of one of the red buses way down below.
"The farmers are inundated with slick, high-tech messages, so we made a warm, human message with a handmade feel to cut through all the high- tech chitter-chatter, " says Willett.