Nothing says I'm too lazy to get offline like anE-mail with thesubject line "will youmarryme." And pleasedon'tthinkadding in a clever kissysmiley facewill help matters at all.
The appeal of privacy coupled with the strength of affinity leads to high levels of peer-peer and peer-firm engagement, just as in the offline, face-to-face world.
For all the growth in online technologies, the fact is that more than 90 percent of conversations about products, services and brands still take place offline, mostly face-to-face.