To enhance it's competitiveness in overseas markets, domestic films should enhance external brand image building and explore mature external marketing strategy.

国产影片海外市场竞争力的提升有赖于自身的品牌形象建设，对此，必须探索一套切之可行的对外营销策略。

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Demand from some of New Zealand's key external markets, such as the US, Japan and Australia, is expected to soften significantly, while the domestic economy is also looking weak.

ECONOMIST: New Zealand's new government