...几乎为零,因此知识产品具有很多特性不同于传统物质 产品:规模效应和垄断性(Lee,2006),作为“经验产品(Experience goods)’’, 依赖于消费者个人偏好的价值实现方式(Hui,2002),无磨损性,可复制性—— 盗版、高风险性以及网络效应等特性。
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...质量和价格的选择,为此必须花费一定的时间和金钱用于相关信息的搜寻,比如土豆、西瓜等食用品;二是体验品(Experience Goods),在消费之后才能确定其质量的产品或服务,比如家电产品、药品、汽车等;三是信任品(Credence Goods),即使在消费之后通常也很...
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There are plenty of academics who looked into the pricing of Experience Goods.
有许多学者对体验产品的定价做了相关研究。
The trouble with experience goods is that generally you cannot separate manufacture from delivery: you cannot cook a meal in Guangzhou and eat it in New York.
大家体验过的商品存在一个问题,那就是通常你无法将生产与运输分开:你不可能在广州烹调,然后在纽约享用。
When it comes to “experience goods” like perfume, whose qualities you can’t judge just by looking at them, social recommendations from “people like you” of the type used by Amazon are very effective.
当提及像香水这样的“经验品”(使用过后才知道质量如何)的时候,只通过观察并不能判断它们的质量,而这时亚马逊网上同样使用过这种产品的人的推荐将是非常有效的。
But we would now have a somewhat broader, or more encompassing or inclusive, list of goods, and a more broad and encompassing list of bads-- not just experience, but also these various other accomplishments, whatever exactly that list comes to.
但是我们有一些更广泛,或者广义上的好事,也有广义上的坏事-,不仅仅是经历方面,它还包括各种成就,不管是哪方面的好事坏事。
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