A trademark registrant shall enjoy an exclusive right to use the trademark, which shall be protected by law.

商标注册人享有商标专用权，受法律保护。

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The assignment of a registered trademark shall be published after it has been approved, and the assignee enjoys the exclusive right to use the trademark from the date of publication.

转让注册商标经核准后，予以公告。受让人自公告之日起享有商标专用权。

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Article 38. Any of the following ACTS shall be an infringement of the exclusive right to use a registered trademark.

第三十八条有下列行为之一的，均属侵犯注册商标专用权。

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Without registration, the trademark owner must first prove to a court that it indeed owns an exclusive right to use a trademark in order to prohibit use of confusingly similar terms by others.

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Trademark protection of a fictional character provides the owner with the exclusive right to use the character in connection with goods and services, as well as the right to prevent the unauthorized use of the character in connection with goods and services of infringing third parties.

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