The particularity of physician - patient relationship determines a bilateral ethical regulation is called for in building up the harmony between doctors and patients.

医患关系的特殊性，决定了协调医患关系需要双向道德规范。

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Only by abiding by self-regulation and continuously improving the ethical integrity of the advertising market in China and the rest of the world can world-class brands be established and sustained.

唯有恪守营销自律，不断提高中国以至世界广告市场诚信水准，才能为著名品牌脱颖而出提供沃土。

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Pfizer concedes the backdating is "unfortunate" but now argues there's no Nigerian law or regulation requiring ethical committee approval before conducting a clinical trial.

FORBES: Magazine Article

It promotes self-regulation by the media, and the development of ethical codes of practice as well as awareness raising about issues of media accountability among the public.

UNESCO: Communication and Information

Self-regulation of media and journalism is a generally accepted way to apply ethical principles.

UNESCO: MEDIA SERVICES