一则内容 (泛指有内容的文章、图片或是影片等等)应该有道德的吸引力 (ethical appeal) 、情感的吸引力 (emotional appeal) 或逻辑上的吸引力 (logical appeal)。
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This paper attempts to analyze the significant role that rational appeal, emotional appeal and ethical appeal play in the English speeches in the light of Aristotle's rhetoric theory.
本文以亚里士多德的修辞理论为指导，分析英语演讲中亚里士多德提出的三种诉诸手段，即理性诉诸、情感诉诸和人品诉诸的作用。
Theoretically, this paper proposes that in complicated rhetorical activities with multiple rhetorical subjects involved, ethos can be defined as the ethical appeal to multiple rhetorical subjects.
在理论上，本文提出一个观点：在涉及多个修辞主体的复杂修辞活动中，ethos可定义为对多个修辞主体的人品的诉诸。
Fox's recklessness is part of his magnetic appeal, of course, but it also strains his marriage and shadows him with an ethical ambiguity unusual in a children's movie.
诚然，狐狸爸爸的轻率是他魅力的一部分，却也使他的婚姻陷入危机，并且使他在道德上总显得有些模棱两可。而这，在一部儿童电影中并不常见。
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