In the course of an enterprises management, the role that the enterpriser plays and the value of marketing sense attract more and more attention from the manager.

在企业的经营活动中，企业家的作用和营销观念的价值越来越引起了经营者的重视。

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It also discusses how to raises modern enterpriser of quality and models in the mutual function which is consist of entrepreneur, culture environment and management action.

本文还探讨了如何在企业家、文化环境、管理行为三者互动中提高企业家素质，塑造现代企业家。

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This paper is to mainly describe how to make the enterprise be larger and stronger through property right management for enterpriser.

重点论述企业家怎样通过产权经营，把企业做大做强。

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