Oil executives have wanted to enter Iraq's giant and relatively unexplored fields since the U.S.-led invasion in 2003, but they mostly passed on the first opportunity earlier this summer.

自2003年美国牵头入侵伊拉克以来，石油公司管理人士一直希望能进入伊拉克相对来说未勘探的大型油田，不过他们大都放掉了今年初夏时的第一次机会。

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But while executives may feel the need to enter emerging markets to grow as fast as investors want, many mistakenly assume that a U.S.-born business plan will succeed abroad.

许多公司高管也许都认为有必要进军新兴市场，以期达到投资者对业务快速增长的期望，但许多人却错误地认为在美国本土制定的商业计划放之四海皆准。

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Company executives have said only that they are exploring a way to enter China.

公司高层仅仅表示，他们正在探索进入中国的渠道。

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Fewer than one in 10 executives say their company has no immediate plans to enter the cloud environment.

FORBES: Cloud Computing Set to 'Skyrocket,' Driven by Economy: Survey

Advertising executives in Japan reckon the number of new beverages that enter the market each year runs into the thousands.

ECONOMIST: Consumer goods