If you're a business manager, the correct choice should be clear: Unleash your employees to harness new technology to engage directly with the empowered customer.

如果你是一个业务经理，正确的选择清晰地摆在眼前：发挥你的员工利用新技术进行直接与授权的用户建立联系。

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They point out that good gaming firms must learn the language and rules of different customer groups, appointing staff to engage with them.

作者指出，那些优秀的游戏公司会研究不同的用户群体的需求和他们的喜好，并与其中的核心用户进行进一步的交流。

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Companies that engage with one very large customer are at high risk.

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Analyzing customer data also allows banks to spot any potential customer problems, improve management of customer accounts, engage in real-time dialogue with customers, and improve overall customer experience online and over the phone.

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Membership programs like its new Shop Your Way rewards program, using tablet technology in stores to augment the customer experience and better engage with shoppers.

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