The clearest indicator of visitor interest, search terms tell you what they want to get from your site and it reveals information gaps you can fill up.

这是最清晰的访客兴趣指示器，搜索片段告诉你他们想要从你的站点获得什么，并且显示了你需要补充什么信息来填补内容的空白。

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Your site IT staff can provide this information.

您的站点的 IT 人员可以提供此信息。

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Internal search tracking will give you great insight into what users are expecting to find on your site and the effectiveness of your information architecture.

内部搜索跟踪将会让你了解用户希望在你的网站上找到什么和你的信息架构的有效性。

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The software can then capture your login and password when you go to a banking site or your credit card information when purchasing something online, and send it along to the fraudster.

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When you complete your profile or account information for a social networking site, they ask for personal information such as your date of birth, address, phone number and even your hometown or place of birth.

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The Facebook check-in creates an instant profile for fellow travelers to see plus it gives the site access to your Facebook information.

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