It wants to ensure that only those paying for Xbox Live Gold accounts can access its additional content services and even then there is usually a charge on top to get access to those.

微软想只有Xbox Live的金账户才能享受附加的内容服务，即使这些内容本身也是要收费的。

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On Xbox 360, content is streaming only and requires an Xbox LIVE Gold membership (sold separately).

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ESPN3 is also available on XBox to Optimum Online customers with an Xbox LIVE Gold membership.

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Avatar Kinect will be available for free to paying Xbox Live Gold members in the spring, Ballmer says.

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