"Distribution" as mentioned in the present Measures refers to wholesale and retail of books, newspapers, and journals.

本办法所称分销业务，是指图书、报纸、期刊的批发和零售。

youdao

To cooperate with its wholesale business, he has been asking me to open a online shop in Taobao with him so recently I read a lot of books about how to start a online shop to see if it is profitable.

一直想找我帮忙开一家淘宝店，所以最近经常看有关开网店知识的书籍，看看是否有利可图。

youdao

Business to business sales of books, newspapers, periodicals, electronic publications and other wholesale and retail business.

业务范围以经营销售图书、报纸、期刊、电子出版物等批发、零售业务。

youdao

As we know the case is about the move from the wholesale model to the agency one for the selling of e-books.

FORBES: Apple Offers E-Book Settlement: But Only in Europe

The complaint states that the companies accomplished their conspiracy by agreeing to stop the longstanding practice of selling e-books, as they long sold print books, on wholesale to bookstores, and leaving it to the bookstores to set the price at which they would sell the e-books to consumers.

FORBES: DOJ Settles With Three Publishers on E-Book Suit

Traditionally, publishers have sold books to stores, with the wholesale price for hardcovers set at fifty per cent of the cover price.

NEWYORKER: Publish or Perish