In case you are wondering what the whole fuss is about, a company in Shenzhen registered its name as blue thin chestnut mushroom, or lanshouxianggu, on Oct 13.

也许你正在想这是什么轰动的事儿，一家深圳公司13日已将其名字注册为“蓝瘦香菇”。

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Ganoderma, the ancient and immortal Chinese mushroom which called celestial being's grass. Planting imitates wild Ganoderma, Condensed the whole plant of the essence.

灵芝，古老而不朽的中国仙草。仿野生灵芝栽培，浓缩其全草精华。

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Even those who polish off their whole mushroom must save room for dessert from the pastry whiz Ginger Fisher.

NEWYORKER: The Marrow

After six months of experimenting, they sold their first 3.14 pounds of mushroom to the Berkeley Whole Foods in October of 2009.

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