While that figure won't send your electric meter into Whirling Dervish mode, the CEO of Toshiba says that at sizes beyond 30-inches, OLEDs consume 2 - 3 times more juice than LCDs.
The pilot must then change the pitch of his craft to let it enter a mode called autorotation, in which the rush of air as it descends keeps the blades whirling, thus providing lift that slows the fall.