The well-established brand names have helped these companies generate enormous fortune.

那些已经确立的品牌名称为这些公司带来巨大的财富。

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For example, a well established product does not need as much sales enablement at each new release as a brand new product in a brand new market.

例如，对于一个完善的产品，每次有新的发布时，不需要像一个崭新的产品进入崭新的市场一样，实施很多销售工作。

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The company needs the rights to a character that's already well established as a brand, he said.

该公司需要一个已经树立起品牌声誉的角色，他说。

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Never mind that Caldicott was and still is a well-known fire-brand and had already established a public record of, to put it diplomatically, unkind views of the President.

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Lloyds TSB, for example, has shelved plans to roll out its Evolvebank in the UK, and instead teamed up with Centrica, using that firm's well-established Goldfish credit card brand to create a online and phone bank.

BBC: The tough world of online banking

Wahaha is well-liked by Chinese consumers as they have established a positive brand image for themselves over the long term.

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