Brand equity not only contributes to the enterprise value of property, but also has the effectiveness of consumer value-added role.
品牌权益不仅对企业财务价值有贡献，而且对消费者也具有效用增值作用。
According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.
第四部分根据提炼出的四个因素来建立和完善品牌资产价值增长机制，使企业实现品牌资产增值的效果。
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