It is a controversial issue in trade policy and is widely regarded as an unfair practice in international trade.

国际贸易中颇具争议的问题，一般认为它是一种不公平的行为。

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Reynolds Tobacco Company in a commercial speech case filed by the Federal Trade Commission which challenged their use of the cartoon character, Joe Camel, as an unfair trade practice to target children with the fun-loving character.

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The FTC has ruled previously that applying a material change in a privacy policy to information collected under a prior policy, without customer consent, constitutes an unfair or deceptive trade practice in violation of the FTC Act.

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