Primitive trust behavior originated ancient Egypt's "Wills wrote" .

原始的信托行为发源于数千年前古埃及的“遗嘱托孤”。

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Trust behavior is constituted of the transfer behavior and manage behavior. Correspondly, these behaviors arouse legal relation of transfer and management.

信托行为由财产管理和财产转移两个法律行为组合而成，相应形成信托财产经营管理法律关系和财产转移法律关系。

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On the other hand, the group third party could reduce the actual trust behavior to someone similarly by telling people that he is incapable or he acts as misbehavior.

而非理性对待群体信息，第三方群体无论说一个人能力不行还是品行不好，都能够降低人们对此人的实际信任行为。

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Instead, the moral molecule works like a gyroscope, helping us to maintain our balance between behavior based on trust and behavior based on wariness and distrust.

WSJ: The Trust Molecule by Paul J. Zak

And, by the way, trust in corporate behavior low in places like the USA and Germany.

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As PR professionals, we also need to cultivate the kind of behavior that enhances trust, rapport and, ultimately, reputation.

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