This paper reveals that travel agency product should profoundly grasp consumer experience, establish corresponding experience marketing strategy, and provide experience to the consumer by all means.

本文认为旅行社产品应在深刻把握消费者所需体验的基础上，制定相应的体验营销策略，并通过多种方式向消费者提供体验。

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As the head of tour industry, the travel agency is designer and organizer of tour product, the vendition channel for provider, as well as the bridge between destination and customers.

旅行社是旅游产品设计、组织和销售的渠道商以及消费者之间的桥梁。

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Two is a comprehensive ban on travel agency "unreasonable low price tour" product, organization, reception "unreasonable low price swim" team.

二是全面禁止旅行社经营“不合理低价游”产品，组织、接待“不合理低价游”团队。

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"As far as what they're offering the consumer, I think it's fair, " said David Crooks, senior vice president of product and operations at World Travel Holdings, a cruise agency with more than 1, 500 customers affected by the cancellation of the Triumph trips.

WSJ: Carnival Cruise Mishap Creates Public-Relations Mess