However, there still exist some problems such as lack of planning, late starting, backward basic facilities and high coverage of tourism products, etc.

但是其开发存在缺乏规划、起步晚、基础设施落后、产品屏蔽度大等问题。

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Tourism consumer behavior is the foundation of tourism products development and position, the basis of tourism planning and marketing as well.

现有旅游规划质量不高的主要原因在于客源市场分析不深入、旅游消费行为研究欠深化、市场预测与客源目标市场定位不准确。

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At the same time, some problems exist, including the lack of profound cultural connotation and macrocosm planning, valuing festival activity and disregarding tourism products.

同时，也存在着规模小，节期短，重活动、轻产品，缺乏文化内涵和规划等问题。

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