Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Market positioning is an important job for tourism management. The tourism market in Nanhai City is studied on the function positioning, sort positioning and space positioning.
从市场功能、市场类型、市场空间三个方面对南海市旅游市场定位作了探讨。
For tourism organization, an important basis element for determining market positioning is its own resources.
旅游业组织确定市场定位的重要依据元素是自身资源。
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