Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Garden History, Recreation Interpretation, Leisure Farm, Ecotourism, Culture Tourism, Urban Tourism, World Heritage and Tourism, Marketing of Cultural …
文化创意 行销 世界遗产与观光 都市 观光 文化 观光 生态 旅游 休閒 农场 庭园史 旅游心理学 休閒美学 。
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