"Things are looking good for CareerBuilder heading into the Super Bowl, " writes TimCalkins, a marketing professor at Northwestern University's Kellogg School of Management.
"A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way, " said TimCalkins, clinical professor of marketing at the Kellogg School of Management at Northwestern.
"It's a bit of a gamble to walk away from such an iconic event that has been such a big and critical part of their marketing program, " says TimCalkins, a marketing professor at Northwestern University's Kellogg School of Management in Evanston, Ill.