Few Chinese could say what the Three Represents are, even though slogans calling on people to uphold them are displayed on billboards and daubed on walls across the country.
Lipitor, of course, is prescribed to prevent heart attacks, and Pfizer (nyse: PFE - news - people ) placed the billboards on the highway from the New Orleans airport to the city's convention center more than three months ago to greet doctors attending a cardiology meeting.