The western world has always been divided into two types of people-the cool and the uncool.

西方世界一直是分为两种类型的人-酷和酷不起来了。

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It's kind of like the way fashion works, where the uncool guy has last year's fall collection and you have this year's fall collection.

这跟时装的运作方式差不多，落伍者拥有的是去年秋季流行的款式，而你拥有的是今年秋季流行的款式。

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The fear is that the idea of sticking with another through thick and thin – the very essence of friendship and love – will come to seem absurd, uncool, meaningless.

那些不畏艰险追随某人的想法——友谊和爱的真谛——将会被认为是荒唐、不酷和无意义的，这才是需要担心的。

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Perhaps the next phone should cater to the uncool, those of us who find using smartphones next to impossible.

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They were also hilarious, something the uncool can have a hard time with.

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More recently I wrote Direct Mail Now Integrated With Google in which I essentially laid out the fact that direct mail, the uncool kid at the marketing party, is going digital, in a matter of speaking.

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