The interpersonal meaning in English advertising depends on its tenor of discourse, realizes the tenor of discourse and greatly influences and realizes the persuading function of the discourse.
广告英语语篇中的人际意义是由其语篇的话语基调所决定的,人际意义体现了话语基调,从而也在很大程度上影响和体现着语篇的劝说功能。
Context of situation consists of three features: the field of discourse, the tenor of discourse, and the mode of discourse.
情景语境由三个情景变项组成:话语范围、话语基调和话语方式。
What is the field of discourse, the mode of discourse and the tenor of discourse?
什么是话语场、话语方式和话语意旨?
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