The company also lacked a strategic marketing plan and needed to improve its branding.

该公司还缺乏战略营销计划，并且需要改进品牌策略。

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Marketing plan serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics with customer as the starting point.

市场计划文件如何组织的战略目标将通过具体的营销战略和战术来实现以顾客为出发点。

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Assists the General Manager, where appropriate, in the development and preparation of the Property's Strategic Plan, Marketing Plan and Goals Program.

协助总经理的工作，必要时制定和准备物业的战略方案，市场规划和目标计划。

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