This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.

本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。

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Enterprise's strategic management and the marketing way also should be changed, not the traditional "price war", but opening the new market space and founding the new industrial shape.

企业的战略管理和营销方式亦应变革，改变传统的你死我活的“价格战”，开辟新的市场空间，开创新的产业形态。

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Marketing strategy is an important sector of the enterprise implementation of the strategic plan, as well as an important component in enterprise management.

营销策略是企业实施战略计划的重要组成部分，是企业管理中重要的环节。

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My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.

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He grew up on the database marketing side of the business and was eventually promoted to senior strategic management positions in account planning.

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