Explanation of the role, the role of advertising, the role of spreading knowledge.

解释说明的作用，广告宣传的作用、传播知识的作用。

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We talk about the role of advertising and customers, often can only be used to make sense of his rational language, can not come up with a very real data.

咱们和客户谈楼顶大字制作广告作用的时候，常常只能是用理性的言语让他体会，不能拿出一套十分实在的数据。

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Personal selling: when personal selling is an important element in the marketing mix (in industrial markets, for example), the role of advertising is diminished.

个人推销：当个人推销成为营销组合的一个重要因素的时候(比如载工业市场)，广告的地位就减弱了。

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We've got fresh evidence from the Journal of the American Medical Society, American Medical Association, showing that the role of advertising on children and their smoking habits has been even greater than peer pressure.

CNN: President Bill Clinton On Tobacco Legislation

Such criticism, though, disregards the traditional role of Super Bowl advertising, which is to make a memorable brand impact.

ENGADGET: Editorial: BlackBerry slumps into history of Super Bowl tech ads

After an electric presentation by Zappos CEO Tony Hsieh on the role of company culture, Lazarus attempted to connect the audience of senior marketers with her side of the world: advertising, brand management and lately, corporate social responsibility.

FORBES: Ogilvy Chairman Says CSR Is Essential