The cost of a choice measured by the next best alternative (is) forgone.

按照比最好的选择稍次一点作为衡量(计算)选择的成本放弃了。

youdao

If your next-best alternative to seeing the movie is reading the book, then the opportunity cost of seeing the movie is the money spent plus the pleasure you forgo by not reading the book.

如果对于看电影而言，你的次优选择就是读那本书的话，那看电影的机会成本就是你看电影花的钱，再加上你因为不能读那本书而放弃的那份愉悦。

youdao

Next, he must determine which alternative is the best, that is, which contributes the most to the achievement of the organizational goals.

然后确定哪种可能性最佳，即哪种可能性最有助于实现组织目标。

youdao

Alas, the next best alternative is also rife with problems of cost, liability, and politics.

ECONOMIST: Vaccines against bioterrorism

As the next best alternative, use an organization like the National Association of Sports Commissions as a resource.

FORBES: Educating Sports Commissions and CVBs About the Economic Impact of Sports

It was a revolutionary way of outsourcing graphic design work and, quite literally, dozens of times better than the next best alternative.

FORBES: How Both Crowdsourcing and Competition Sparked 99designs