【Key words】 the medical service industry； structure； price regulation； entry regulation； quality regulation；
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Workplace safety affects all industries from the food service industry to protection against biological agents in the medical industry.
安全作业与每个行业，从餐饮服务到医疗行业中的生物试剂防护，都休戚相关。
In medical industry, the traditional doctor-centre view has been not able to meet existing requirement. of service.
对医疗行业而言，传统的“求医”观念势必不能满足现有服务需求的需要。
However, these researches are limited to the fields of common products and services, and pay little attention to the market orientation theory in medical service industry.
然而，这些研究均局限于一般产品、服务市场领域，对于与之具有明显差异的医疗服务领域的相关研究则相当少见。
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