The advertisement, namely the determination organization or for certain goal, depends upon personally pays the expense, in the stipulation time, according to the request, by the media which assigns, disseminates one kind of exchange event the real information. He believed that this definition from the practice, can reflect the advertisement inevitably the essential attribute, can also explain that passes except the commercial advertizing outside some advertisement phenomenon. Like “the spouse-seeking notice”, “the government circular”, “the meeting informs” and so on some public service advertizing which has nothing to do with the economy.
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