"There was already creativity inside Disney, but Bob removed the barriers to it," says Peter Chernin, chief operating officer of News Corporation, a rival media group.

但迪斯尼的竞争对手——新闻集团的首席运营官彼得·切尔宁却说：“迪斯尼本身就极具创造力，鲍伯所做的只是把阻碍创造力发挥的障碍移走而已。”

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Time Warner, The Chernin Group, Bertelsmann, Discovery Communications and Comcast have all invested in companies that create or aggregate YouTube content.

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Bidders reportedly showing an interest in the Sunnyvale, California-based company include Silver Lake, Peter Chernin, Providence Equity Partners, DST Global and Alibaba Group.

FORBES: Alibaba's Jack Ma Waiting For Yahoo's Decision