Even Dove, which has been lauded for the positive messages of its Real Beauty campaign isn't exactly innocent.

即使多芬，因其真实美的正面广告词而受到赞美，也不是完全无辜的。

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By 2006, sales were flattening, and the Campaign For Real Beauty proved unsustainable for driving sales growth.

FORBES: Beware the Hidden Traps in Cause Marketing

The Campaign for Real Beauty was retired to the nice-to-have background, no longer a part of driving competitive tactics or growth.

FORBES: Beware the Hidden Traps in Cause Marketing

Unilever made a fortune with the Dove campaign and revived the brand, despite the fact that the Campaign for Real Beauty could not keep the momentum going.

FORBES: Beware the Hidden Traps in Cause Marketing