A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

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When they think of the term brand, generally an image or a symbol such as a logo, or a tagline come to mind.

当人们想到品牌这一词时，一般会在头脑中浮现出如徽标或者广告语一类的影像或是标记。

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The LV monogram is an icon in itself and has made the brand a status symbol.

林林总总，不一而足。 它的简称LV本身就是一个符号和身份的象征。

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The standalone siren symbol is a risk for the company, but it speaks to the power of the evolving Starbucks brand as it diversifies its portfolio beyond just offering coffee.

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Great brand-builder, but for a company long on talk and short on action, maybe not the best symbol.

FORBES: Magazine Article

It is a leading brand in emerging markets, seen as a status symbol in a few countries, and as we have gotten a taste of in the press, the brand does have a few tricks up its sleeve: innovations in keyboard technology, motion sensor technology, as well as in cloud computing that will meet the growing needs of enterprise customers.

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