BCG矩阵（The BCG Matrix）（也叫增加/据有率矩阵，The Growth- Share Matrix）是以出名的战略管理咨询公司—波士顿管理咨询公司（Boston Consulting Group...
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The BCG Competitive Advantage Matrix 波士顿竞争优势矩阵
You've probably seen the traditional BCG matrix in a marketing textbook.
也许你已经在市场营销课本上读过这个经典的波士顿矩阵。
Third, using BCG matrix, SWOT and value chain theory to study the advantage in competition for GD Telecom, and discuss how to use this advantage to develop mobile communication service.
然后，运用BCG矩阵、SWOT及价值链等工具，详细分析了广东电信的竞争优势，并重点研究利用竞争优势拓展移动业务的策略。
The next is studying the interior and exterior environment of China Netcom and giving the view of products reunion systematically, and have set up G-PEST model, SWOT matrix, and BCG matrix.
对中国网通的内、外部环境和产品组合分别进行了深入系统的剖析，并建立了G - PEST模型、SWOT矩阵、BCG矩阵。
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