Some reports said it was in honor of Annie Lomax, the mother of her friend Terry Richardson.

FORBES: Lady Gaga's Fame Party Heralds The Next Big Thing In Celebrity Scents

When I visited him on the set of our cover shoot, he was joking around with photographer Terry Richardson a valued WSJ. contributor about their shared love of red flannel shirts.

WSJ: WSJ. Magazine April 2013 | Editor's Letter

The historic publication the oldest fashion magazine in the U.S., launched in 1867 released its subscriber cover for March 2012, featuring a toned Gwyneth Paltrow in a low-plunging, high-slit black silk dress, shot by Terry Richardson.

FORBES: Harper's Bazaar Ushers In New Look With Sexy Gwyneth Paltrow Cover