A better supply chain should also help the company attain its fourth goal of a credible global brand.

更完善的供应链还能帮助联想达到其第四个目标——成为有信誉的国际品牌。

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Studies have shown that a strong brand affects not only demand but also the supply chain.

研究表明，强大的品牌不但能影响需求，也能影响供应链。

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To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.

为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。

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They show how you can turn your supply chain into a brand asset.

FORBES: Showcasing Supply Chains

Besides, a company might want to keep control of its supply chain to protect its brand and knowledge.

ECONOMIST: Re-engineering in real time

Businesses need to get a better handle on the reality that underlies their messages, because social media are more interested in your supply chain than how you brand it.

FORBES: Social Media Are More Interested in Your Supply Chain Than Your Marketing