③主观准则（subjective norm）：是个体感觉到的采纳或不采纳某行为时的社会压力，个体关于这些准则的基本信念又是主观准则的决定因素，值得一提的是，这种感受...
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义为个人所感受到受周遭的人影响的程度,其中包含典范认同(Subjective Norm),社 会因素(Social Factors)和公众印象(Image)等三个子构面;配合的情况(Facilitating
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subjective norm-SN 主观规范
Organization factors compose organizational culture, communication mechanism and information technology; individual behavioral factors are made up of behavioral attitude, subjective norm and self-efficiency.
组织因素从组织文化、沟通机制和信息技术三个方面进行分析；个体行为因素从个体知识共享的态度、个体知识共享的主观规范和个体知识共享的自我效能进行讨论。
参考来源 - 企业中个体知识共享研究·2,447,543篇论文数据，部分数据来源于NoteExpress
People who influence me think that I should use Tencent QQ (Subjective norm).
使用腾讯QQ是因为朋友的影响。
The influence of four factors that computer self-efficacy, subjective norm, perceived risk, legal support on internet banking adoption were not confirmed in the paper.
而计算机自我效能、感知风险、主观规范和法律支持四个影响因素在本研究中并没有得到验证。
The key findings were that process - but not outcome - simulations were effective in changing intentions, and that these effects were mediated by perceived control and subjective norm.
关键的发现是过程模拟而不是结果模拟对于改变目的是起作用的，而且这种影响是通过知觉控制和主观规范的中介调解作用促成的。
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