From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategicleveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.
Companies have also learned to work cooperatively to achieve their strategic IP goals by leveraging defensive patent pools, covenants not to sue, and creative cross-licensing models.