Keep or maintain the current business market position of the new product, the enterprise who has this strategic goal will choose defense strategy of new product development.
保持或维持企业现有的市场地位，有这种战略目标的企业会选择新产品开发的防御战略。
The strategic operating goal of an enterprise is to max its long benefits, which leads the evaluating of strategic operating performance.
企业战略经营的目标就是要实现长期利益最大化。 为此，企业战略经营业绩的评价应侧重于企业在实现长期利益最大化方面的评价。
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